UNIQLO tops fashion category in Asian brand-index survey
Fashion brand UNIQLO recently took first place in the fashion category for three Asian markets in a survey of the region’s most-loved brands, conducted by market research company, YouGov, as part of its annual BrandIndex score.
In the Philippines, Hong Kong and Singapore, UNIQLO was ranked top brand in the fashion category, while UNIQLO Malaysia took second place in the category.
In addition to achieving top results in the fashion category, UNIQLO was also recognized throughout the region as one of most loved brand brands across all categories. In this general category, UNIQLO was ranked the third-best brand in Hong Kong, also taking sixth place in Singapore and seventh place in Thailand for the category. That put UNIQLO ahead of well-known brands H&M, Zara, Adidas and Nike in these countries.
The company also topped the “brand advocacy” category for local and global in the Philippines, with UNIQLO Malaysia also ranking sixth in this category.
