SC Asset readies Bt10 bn for land purchases

With this investment budget, the company aims to achieve presales of Bt17 billion by the end of this year, up 11 per cent from last year, Nuttaphong said.
He said the company planned to launch 19 residential projects worth Bt19 billion this year, enabling it to meet the Bt17 billion presales target. Seventeen of the projects will be single detached houses and townhouses worth Bt15 billion, with two condominium projects worth Bt4 billion.
SC would also expand its property development projects to Chachoengsao province, seeking to tap the urbanisation potential from the proposed Eastern Economic Corridor (EEC) that will be home to a number of infrastructure mega-projects, Nuttaphong said.
 In 2020, the ratio of SC’s single detached house and townhouse projects in Bangkok and the provinces will be 90:10, he said.
 “To ensure our healthy growth, SC has announced our three-year roadmap called SC-Reinvention 2020,” he said. “Under this plan, we aim to achieve Bt24 billion of sales and Bt22 billion of income in 2020, with the total sales from 2018-2020 exceeding Bt60 billion. 
“SC has re-thought our business approaches by transforming SC from being merely a developer to become a ‘living solutions provider’ by working with various partners in the ecosystem to better respond to people's evolving lifestyles on this new business landscape.”
Last year, SC hit records both in terms of total sales of Bt15.278 billion and single detached house and townhouse projects of Bt10.547 billion.
“Thus, SC commands the No 1 market share for the detached house segment priced over Bt15 million and No 2 for the entire detached house market,” Nuttaphong said.
“SC sales from word-of-mouth generated 18 per cent of the total sales, showing the trust that we have earned from our customers, in addition to reflecting the superb quality of our residential products and services.
“In 2018, the business landscape has changed. 
To ensure SC’s healthy growth, we will not stick with old ways of doing business. Instead, we are ready to reinvent ourselves and work with our partners in the ecosystem to deliver high-quality living solutions with optimal quality to our customers.”
 He said that every organisation in the world is being challenged by the rapidly changing landscape of global business. 
“Old ways of thinking become irrelevant when digital technology is playing a massive role in transforming people’s behaviour now and into the future,” Nuttaphong said. “The new landscape is formed with connectivity of all industries, forming an ecosystem with diverse members and a linkage of various ecosystems. This creates a new business model featuring platforms and solutions, in addition to products and services, combining the following three aspects to better respond to human needs.”
 “The first group is the incumbents or existing stakeholders in old industries, the second group is tech entrepreneurs or fast operators that come into existence to provide specific human solutions, and the third group is the digital giants or large-scale tech firms with a tendency to expand their operational scope and business size to cover every industry.”
He said the technology entrepreneurs and digital giants play an important role in linking various industries together. 
“To keep with the changing behaviour of humans or consumers, the companies under the first group need to work with the second and third groups to survive and thrive in a sustainable manner,” he said.