By The Nation
The soft-drink giant’s new campaign, “Hula Hula with Coca-Cola this summer”, will feature 24 new package designs, TV commercials, out-of-home media advertising, a “very uplifting summer anthem” videos and other content.
“Our starting point for this ‘Coke for Summer ‘idea came from the realization that so many of the world’s best summer destinations are in Thailand, and that we often forget just how special they are,” said Claudia Navarro, Marketing Director of Coca-Cola (Thailand) Ltd.
“We therefore chose 24 of the most popular spots and developed designs that relate to iconic symbols from each of these places. We are hoping Thais will have fun collecting them, or finding the one that means the most to them and sharing it with someone special back home.”