AD SPENDING DROPS 6.5% IN FIRST QUARTER
Advertising spending in March totalled Bt9.49 billion, representing a decline of 6.53 per cent, from the same month last year, according to a Nielsen report yesterday.
Total spending in the first quarter amounted to Bt24.69 billion, a drop of 6.86 per cent from the same period in 2017.
Advertising spending for digital TV, radio, movies, and outdoor media continued to grow by 21.21 per cent, 1.71 per cent, 9.46 per cent, and 9.81 per cent respectively during the first three months.
The quarter saw a decline in advertising spending for traditional TV channels, cable and satellite stations, newspapers, magazines, transit, in store, and Internet - dropping by 18.69 per cent, 26.60 per cent, 28.85 per cent, 37.76 per cent, 7.9 per cent, 2.79 per cent, and 5.14 per cent, respectively. The top three spenders in the quarter were TV direct sales, Government Savings Bank, and Coka-Cola.
