KBank and partners to promote omni-channel e-commerce business model for SMEs
Kasikornbank (KBank) has teamed up with the Electronic Transactions Development Agency (ETDA), Google (Thailand) and LINE@ to launch the “K SME Good to Great” programme, which is aimed at promoting the omni-channel business model for SMEs amid flourishing e-commerce.
Apart from knowledge and in-depth advice for small and medium-sized enterprises from renowned experts, prizes worth Bt100,000 each are also offered by the programme, for which applications can be made at www.ksmegoodtogreat.com.
The programme aims to enable SMEs in the retail business to manage their sales via both online and offline channels for enhanced efficiency, thus healthily growing their business in the new era of modern trade.
Surangkana Wayuparb, executive director of the ETDA, said on Monday that the agency conducted a survey on the value of Thai e-commerce every year.
Last year, it is expected that the value of e-commerce grew by 9.86 per cent, with B2C (business to consumer) e-commerce reaching Bt703 billion – increasing 37.91 per cent and representing the highest turnover in Asean, she said.
