Why young Chinese are going crazy over cosplay dancing fad

Zhaiwu refers to a trend in China that originated from the Japanese online pop culture of otaku. It arises from the animation, comics and games (ACG) culture, which is apparently enjoyed by some 86 per cent of Japanese. 
The lore of this phenomenon’s origin abounds. Internet legend has it that Itokutora, a girl from the performance group Danceroid, uploaded a video to the Niconico website of herself dancing to music from the animation “Melancholy of Haruhi Suzumiya”. Others posted similar clips, and a trend was born.
People lined up for signatures from celebrity judges ahead of a zhaiwu competition at Zhejiang University of Media and Communications in the Chinese city of Hangzhou on June 2. Some brought professional cameras. Others purchased photos and posters.
The 13 solo or group competitors who reached the finals from a field of 300 danced to such backdrops as Japanese animation and neoclassical Chinese music.
One judge for the contest named Yaorenmao, who has millions of online fans, is ranked among zhaiwu stars that fans “most want to meet” by Niconico.
“Yaorenmao nourishes my soul,” says 19-year-old Wang Ze, who has watched the performer for three years. “Feelings are very subjective. They can’t be measured rationally.”
Wang watched Yaorenmao with his previous girlfriend but says he wouldn’t know what to do if a future girlfriend wanted him to quit.
Song Xiaoge, a participant in the Zhejiang university competition, says: “Yaorenmao was the first Chinese zhaiwu dancer I heard of. She’s adorable and vigorous.”
Song spends three to five hours making a video. She says Yaorenmao spends about eight.
Yaorenmao, based in Chengdu, Sichuan province, chanced upon the trend in 2011.
“It seemed simple,” she recalls. “I was overjoyed.”
Zhaiwu is still a subculture. But its members are passionate, says Luo Qiandan, marketing director of manhua.163.com, which co-sponsored the competition with a Huawei Technologies subsidiary.
Most contestants come from bigger cities and universities that have comics clubs, she says.
Over a million people signed up on the recent event’s web page – more than twice as many as last year.
Another celebrity judge from Guangdong province, known by her online moniker, Pipi-pingping, shows how the genre can break boundaries.
She has danced to hip-hop since junior high. A friend suggested she try zhaiwu. She did and was hooked immediately.
The ACG-dancing fan became a vlogger, sharing her dance videos on the streaming site Bilibili, starting in 2013.
“Zhaiwu doesn’t have clearly defined standards,” Pipi-pingping says.
“Dancers can explore lots of genres. The lack of rules is one of the main reasons I like it.”
Contestant Mao Yuyang, also from Guangdong, studied Latin dance for six years and is a dance instructor.
He discovered zhaiwu at an anime expo in 2014 in the province.
Mao also believes it doesn’t fall into any genre but can fit into all expressive kinds of dance.
“It’s inclusive and flexible,” Mao says. “So, it provides room for creativity.”

Imitations
A zhaiwu video titled “Gokuraku Jodo”, meaning Elysium, that features three Japanese dancers racked up over 3 million views in four months last year. And 12 imitation videos also each exceeded a million views.
Yaorenmao’s reproduction of the dance with two other performers has received nearly 14 million hits.
Zhaiwu isn’t just for women.
Two male dancers, including Mao, attracted attention at the Zhejiang university competition.
Many Chinese fans also love videos by Australian singer and actor Richard Magarey, who is known by the stage name Ladybeard. The tall, muscular man, who performs in drag, says he started dressing like a girl at age 14 and became obsessed with otaku when he visited Japan in 2011.
Pipi-pingping is optimistic about the trend’s future in China and is working to advance it. 
She also hopes to make it her livelihood.
“I’ll need luck to turn my hobby into an income source,” she says. “But there’s no chance if I don’t try. So, I will.”