Dow opens its latest Asia-Pacific customer innovation centre, in Singapore
Dow announced on Monday the opening of a customer innovation centre (CIC) in Singapore, the US multinational’s fourth such facility in Asia-Pacific, following Shanghai, Guangzhou and Chengdu in China.
The strategic move will better position Dow to enhance innovation support for customers and partners in the Southeast Asia market.
“As a global innovation leader in materials science, Dow is committed to pioneering next-generation advanced materials solutions while enabling easy, enjoyable and effective customer interactions,” said Bob Maughon, R&D vice president of Dow Packaging & Specialty Plastics and Hydrocarbons.
Located in Singapore, one of the most prominent innovation hubs in Southeast Asia, the new CIC will be dedicated to the company’s focus on the consumer, food-security and infrastructure markets.
The Singapore Customer Innovation Centre features state-of-the-art digital facilities to provide virtual presence of US/European Union application and technology experts through video conferencing, he said.
The centre will enable cross-business teams to better engage customers and value-chain partners in Southeast Asia to maximise value creation and market-specific solutions, Maughon added.
Dow has a strong footprint in Southeast Asia and the broader Asia-Pacific region: the commercial and innovation hub of Shanghai Dow Centre, research facilities in Singapore, and world-class manufacturing sites in Map Ta Phut in Thailand, and Zhangjiagang in China.
