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Bridgestone on Monday announced Hideyuki Takeda as the new managing director of both Thai Bridgestone and Bridgestone Sales (Thailand), succeeding Yasuhiro Morita, who now holds a position in Bridgestone (China) Investment. 
Prior to the move, Takeda served as director of Original Equipment Tyre Sales Japan Division 2, Bridgestone Corp, from 2017.
He said: “I am really honoured and privileged to come and work here in Thailand. I am determined to demonstrate our Bridgestone commitment ‘Customer Centric Culture’ to ensure that customer satisfaction is the priority in every decision that our business makes. Then we believe that we can compete with our rivals and maintain [our position as] the No-1 tyre brand in Thailand.”
Coming to Thailand, with his enthusiasm and proficient experience, Takeda will lead the organisation by efficiency and effectiveness, Bridgestone said. 
He will devote himself to and enhance a great collaboration between the company, customers and business partners in all aspects, including economic, society and environment, to build the most trusted brand in Thailand’s tyre industry, the company added.

MALEE TAPS INTO BT154-BN
PERSONAL CARE MARKET
In a move to drive the company towards growth, Malee Group has decided to diversify into the personal care segment. 
Malee Kino Thailand, a joint venture between Malee and Kino, Indonesia’s largest consumer conglomerate, will import three personal care product lines – skin care, hair care and oral care. The joint venture is teaming up with CP Consumer Products Co Ltd to distribute these products nationwide.
Opas Lopansri, chief commercial officer, Malee Group Plc, said “Entering the personal care market is a bold and challenging move for Malee Group, which has focused on the food and beverage market for 40 years. We will create growth through expansion via this venture with PT Kino Indonesia, which is very strong in Indonesia’s consumer market. 
“The synergy between our two companies puts us in a great position to produce and distribute lifestyle products that meet the needs of over 330 million consumers in both Thailand and Indonesia. 
This move reflects Malee’s market-expansion strategy, which is based on collaboration with partners in various sectors to develop new products as well as sales and distribution channels both locally and internationally.”