Wednesday, August 04, 2021


Success in son

The story of the Litdang family and the successful company they founded in the Lao People’s Democratic Republic, has been made into a musical play, titled “Cheewit Likit Eng” (“Life Designer”)



It is being screened from today on GMM Grammy’s YouTube channel following its premiere last month at launch event, “The Starry Night”, at Dao Residence in Pakse. 
“This is a true story and one we can all learn from,” said Bird Thongchai McIntyre, who attended the launch along with Rhatha “Ying” Phongam, Miss Universe Thailand 2018 Sophida “Ning” Kanchanarin and Arnuttaphol “R” Sirichomsaeng and Wichayanee “Gam” Pearklin, who play Dr Hao Litdang and his wife Madame Leuang, founders of the Dao-Heuang Group Dao-Heuang Group, a conglomerate whose interests include retail, real estate, consumer products and hospitality. Kannarun “Prang” Wongkajonklai portrays Boonheuang, their eldest daughter and the group’s vice president as well as a storyteller.
The name of this musical is taken from Bird Thongchai’s song “Cheewit Likit Eng”, the lyrics of which insist that no matter the problems or obstacles we face, we should design our own lives.
Bird and Ying performed a duet at the launch, singing “Jub Mue Wai Laew Pai Duay Kan” and “Lao Soo Kan Fang”, while Prang announced that the Group had been recognised with a geographical indication (GI) by the government. GI is a label used on products of specific geographical origin and which have qualities that are unique to that origin.
Dao-Heuang Group (DHG) is now one of the largest and most progressive companies in Lao PDR. 
The original company specialised in importing wine and perfume from France, as well as alcohol and cigarettes from Singapore. The company also handled a wide range of household goods imported from Thailand and set up Dao Coffee in Thailand.
From humble beginnings in 1998, DHG was able to diversify into other products and begin exploring opportunities for producing coffee, tea, agricultural products and industrial goods. The success in these markets saw the group expand into the hospitality business. 
Increased access to capital for further expansion saw DHG registered on the new Lao Securities Exchange and further raise the bar on international standard quality production for a Lao company.
Watch a teaser of this musical at


Published : September 17, 2018

By : The Nation