FRIDAY, March 29, 2024
nationthailand

Toshiba unveils new global brand identity

Toshiba unveils new global brand identity

Toshiba Corp on Monday unveiled a new global brand identity, the “Essence of Toshiba”, as a restatement of its abiding purpose and values.


 


 


It replaces the Japanese giant’s previous group management vision, brand statement and brand tagline.
The “Essence of Toshiba” will be applied across all Toshiba Group companies and in all markets, as part of an initiative to harmonise and integrate the group’s diverse businesses and operations around the world.
It was introduced in-house throughout Toshiba’s global organisation on July 1. 
From today, it will be deployed in all of the group’s activities, supported by a new visual identity. 
The scope of the rebranding will be revealed through a global advertising campaign, a refreshed digital and social strategy, along with a full set of branded communications materials and assets. 
Ichiro Hirata, Toshiba’s corporate vice president and leader of the Brand Project Team, said: “We believe these strategic moves will help us establish strong foundations for Toshiba’s future. Our updated brand identity reflects our ambition to contribute to a planet that’s safer and cleaner, a society that’s both sustainable and dynamic, a life as comfortable as it is exciting, setting us on a path to deliver answers that will bring on a brilliant new day.”

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