FRIDAY, March 29, 2024
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Mike ‘Perfume Genius’ Hadreas sings for W and LGBT rights

Mike ‘Perfume Genius’ Hadreas sings for W and LGBT rights

W Hotels kicks off the second phase of its music initiative W Records with Matador recording artist Perfume Genius. “Not for Me” is cover of an emotional Bobby Darin song and the music video serves as the directorial debut for the group’s lead singer, Mike Hadreas.

“It was very easy to see the visual world this song lives in,” Hadreas says. “I could feel it even in the beginning, while putting the music together. I imagined something warm and painterly, but wrapped in alien gauze. And directing the video brought the song closer to my heart.”
“Not for Me” follows last week’s release of the single “Alan (rework).” Both tracks are now available everywhere.
All W Hotels proceeds from the streaming of Perfume Genius’ exclusive tracks with W Records will benefit Immigration Equality, the nation’s leading LGBTQ immigrantrights organisation. 
Immigration Equality was handpicked by Hadreas as his charity of choice. The organisation represents people from around the world fleeing violence, abuse and persecution because of their sexual orientation, gender identity or HIV status.
“Immigration Equality is doing important work providing free legal services for LGBTQ and HIVpositive individuals that are seeking asylum in the US. It’s a hugely important cause to me, especially now,” says Hadreas. 
“Like many generations before us, we still have many challenges facing us here in America, but also around the world. In over 80 countries, being LGBTQ is still criminalised. It is vital that we as a nation and as a global community continue to fiercely support those that keep us moving forward. Everyone deserves a chance to be safe and free – it is a human right.”
Marriott International officially partnered with Immigration Equality in January to fund and support the LGBTQH Asylum Programme, which provides expert legal representation for vulnerable individuals seeking asylum in the US who have fled their home countries for fear of persecution. 
“Working with Perfume Genius and Immigration Equality is an incredible opportunity to unite our passions for music and LGBTQ equality around the world,” says Anthony Ingham of W Hotels Worldwide. 
 

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