FRIDAY, March 29, 2024
nationthailand

MCOT to shift online from TV and radio business

MCOT to shift online from TV and radio business

MCOT Plc has announced its 2019 strategy with the aim to strengthen its unique niche through offering infotainment content while partnering with local and international alliances. 

In addition, the state-owned broadcasting company will launch C-Space to act as a medium to help independent producers export their content internationally.
MCOT chief executive Kematat Paladesh said next year’s corporate vision has been revised to “sensibly enable an equal access to creative, impartial and timely content to its audiences”, based on the concept of being different. The company will shift from its traditional business to a big data business, he said.
To strengthen its digital TV business, MCOT has joined hands with some of the world’s leading media companies including BBC First, Discovery Science, and Bloomberg Business TV.
MCOT continues to attract and increase its target audiences – children and people over age 28, said Kematat, drawing on a wide range of overseas programmes. They include wildlife documentaries from NHK, a series from BBC First, the world’s economic news from Bloomberg, and Honda’s LPGA Thailand.
Thailand’s first sports reality show, “The Coach”, will be aired on its HD variety channel next year. In addition, the company will tap its CSR flagship show, “Sure & Share” to produce “Sure & Share Kids”, with the goal of educate youngsters to handle online fake news.
“Fangplern”, an application that offers radio content from 543 stations nationwide has been launched to increase the firm’s online audience, while “Talk Together”, a news analysis program on 96.5 FM MHz streamed online has been well received by an online audience and garnered 3.5 million views, said a company press release.
MCOT has also joined hands with China’s largest media company, China International Broadcasting Network (CIBN), to serve its online audiences with quality Chinese content on its official website.
Meanwhile, Nine Entertain, an entertainment news supplier to Line TV, will improve its efficiency under the concept “power of entertainment”, in a drive to position itself as the top entertainment news provider on all platforms.
MCOT’s news arm, Thai News Agency, will set up a special “Fast First” online news crew to report live at the scene.
MCOT will launch “C-Space”, a media platform that connects independent producers with international investors in exporting local content abroad. Last, in collaboration with AIS and True, “Ving MCOT”, a streaming TV service using the 2600 MHz spectrum, will be trialled this December.
“Our moves will boost our total revenue growth to achieve our target,” Kematat said.
In the first nine months of this year, MCOT reported total revenue of Bt1.82 billion and a net loss of Bt385.62 million.
 

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