FRIDAY, March 29, 2024
nationthailand

Question for SCB? Just ask ‘Perm Poon’

Question for SCB? Just ask ‘Perm Poon’

SCB Abacus and SCB Asset Management (SCBAM) have unveiled the chatbot “Perm Poon” for Line and Facebook Messenger to promptly answer customers’ queries about mutual fund investments.


“We’ve seen the important role of AI technology in enhancing products and services to better address business needs,” said Dr Sutapa Amornvivat, Chief Executive Officer at SCB Abacus. “The Perm Poon chatbot represents another successful milestone for us in leveraging AI technologies such as natural language processing and machine learning to directly converse with users, identify their queries, and respond in real-time. 
“The Perm Poon chatbot will help to transform the process of personal investment by providing access to financial information and advice to a wider audience. All of which will promote greater financial awareness and sustainable wealth creation.”

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