At A Glance

Thai Union Group Plc and the International Transport Workers’ Federation (ITF) co-hosted a health and safety training workshop for more than 70 fishermen recently in Chumphon.
Participants received a range of guidance, including first aid and basic medical training techniques such as CPR, and how to effectively respond to a potential life-threatening situation while at sea. Each fisherman also received a medical kit containing supplies to use while on board vessels.
“I found the training workshop very useful – especially the medical training. We learned things that no one had ever really told us before now – which are very important to know,” said Kyaw Kyaw Myint, a migrant worker originally from Myanmar.
The workshop also covered basic instruction on fire safety, good health practices as well as how to use bank accounts in Thailand.
“This programme is all about putting what we found in our vessel audits in our supply chain into practical, useful advice for fishermen, captains and vessel owners,” said Darian McBain, Thai Union’s global director for sustainable development.
“We know that auditing alone does nothing to improve the industry, and we really want to help the fishermen understand basic, safe practices. We also found that most vessels do not have basic first aid kits, and the kits distributed at the workshops can potentially save lives,” he said.
“When you teach people very practical skills that they can put into practice in everyday life, that is when they see the value.”

Lunar dining at Central Food Hall 
Central Food Hall and Tops will utilise omni-channel marketing online and offline to organise a Chinese New Year Celebration for the year of the pig. 
Traditionally, one of the most important practices in the Chinese New Year is offering the best possible food to the higher spiritual beings, resulting in a blessing for longevity and prosperity to the donor.
Tops has arranged the presence of SBL Somboonlarb Restaurant, a Bib Gourmand-rated restaurant, at the event to prepare exclusive sets of food offerings for our customers. 
Central Group has also arranged promotion campaigns worth of more than Bt20 million – including special discounts, gold prizes, Tops gift cards, and cash redemption from Siam Commercial Bank credit cards. The event runs until February 12.

Nescafe launches Red Cup campaign 
Nescafe Red Cup is starting the New Year with the launch of its “#the one in your heart” campaign, to build on its “nurture stronger bond” concept the brand introduced in October last year, to drive the growth of Thailand’s Bt19 billion in-home coffee market. 
The new campaign aims to inspire Thais to return to the great experience of a personalised cup of coffee with Nescafe Red Cup, which the company promotes as offering the full flavour and rich aroma of finely-ground roasted coffee. 
It was the first product in the pure soluble coffee segment to be certified with the Healthier Choice Logo.
Nescafe Red Cup is investing over Bt200 million in an integrated marketing communications strategy for this campaign, in which Thai coffee drinkers will be able to enjoy coffee with 14 of the most-missed stars at 10 high-traffic locations in Bangkok and other urban centres. 
There will also be many exciting activities both on-ground and through Nescafe’s digital channels targeting 48 million consumers nationwide.