Nissan touts new ‘retail concept’ at first showroom in Northeast
Nissan recently opened its first showroom in the Thai Northeast under the Nissan Retail Concept (NRC).
The Nissan Nat Autocar Ban Chan showroom-service centre is in Udon Thani.
Nissan claims it is also first Nissan Electric Vehicle (EV) dealership in the Northeast authorised to sell the Nissan Leaf – the world’s best-selling mass-market full Battery Electric Vehicle (BEV).
The Nissan Retail Concept aims to improve all aspects of the customer experience, including facility design, service processes and the digital environment.
More than 400 dealerships in 30 countries have already made the change.
Nissan aims to implement NRC at more than 9,000 dealerships in 170 countries by the end of fiscal 2022.
Nat Autocar’s showroom in Udon Thani at the Samprao intersection is capable of servicing more than 1,200 vehicles a month.
It also has a premium paint and body shop that can take up to 400 vehicles per month.
Currently it has a showroom display area for eight vehicles and is servicing 600 vehicles per month. Nissan now operates 182 outlets across Thailand.