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Singapore Airlines fully embraces the digital era with the opening of an innovation lab

Feb 07. 2019
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Singapore Airlines has formally opened its new digital innovation lab – KrisLab – which is designed as a collaborative workspace for SIA Group staff to develop innovative ideas and coinnovate with external partners, startups, established incubators and accelerators, enabling the SIA Group to fully embrace digitalisation and technology in all aspects of its business operations.

Technology such as blockchain, mixed reality devices, artificial intelligence and data analytics, among others, are used and explored by staff as they develop their digital initiatives. 

The unveiling of KrisLab is in line with the Airline’s Digital Innovation Blueprint, which was introduced last year. Under the Blueprint, SIA is working to develop and nurture the digital aviation and travel technology community in Singapore, through collaborative partnerships with organisations such as the Agency for Science, Technology and Research (A*STAR), National University of Singapore (NUS) and other partners, together with support from the Civil Aviation Authority of Singapore (CAAS) and the Economic Development Board (EDB). 

“The launch of KrisLab is a significant step forward in our digital transformation journey and encapsulates our ambition to be the leading digital airline in the world,” said Singapore Airlines CEO, Goh Choon Phong. 

“We are fully committed to further enhancing our digital capabilities by providing the right tools and infrastructure for staff to develop their ideas, as well as collaborating with external partners and startups to help solve business challenges.”  

Staff can submit ideas and solutions for evaluation by the Digital Innovation Lab team based on technological and implementation readiness, as well as market and strategic attractiveness. Once an idea has been approved, seed funding along with expertise provided by the Digital Innovation Lab team is provided to help further develop it into a prototype, before moving to the implementation stage. 

One of the innovations being explored at KrisLab involves the use of virtual reality technology to allow designers to step on board and explore or change future cabin design concepts quickly. This is one of the many initiatives the airline is exploring to enhance operations and overall customer experience. 

Aside from helping employees develop their innovation ideas, the Digital Innovation Lab team has been working on research in deeptech areas. This will give SIA a competitive edge in areas such as revenue management, smart seats, virtual training, and predictive maintenance for aircraft, among others. 

The design of KrisLab was conceptualised by students from Lasalle College of the Arts in a competition intended to help nurture young design talents and provide students an opportunity to translate theories learned in the classroom into practical industry experience. 

Students formed teams to develop their design proposals under the guidance of Lasalle lecturers who offered coaching and expert advice, before being evaluated by a panel of judges comprising design industry veterans, lecturers and senior management from SIA. 

SIA has also launched Learning and Innovation For Everyone (LIFE) to nurture digital mindsets in all its staff as part of the digital transformation coinciding with the opening of KrisLab.

This is a three-day learning festival for SIA Group employees which seeks to celebrate and strengthen SIA’s innovative culture and encourage employees to embrace continuous learning through training and apply these new skills and competencies in their workplace and daily lives. 

During the LIFE festival, employees can participate in workshops and attend talks by a host of industry leaders who are paving the way forward in their respective digitalisation journeys. They will also be able to experience and learn from their peers at an interactive showcase featuring digital and new technologies that are being adopted across the SIA Group.


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