Star action in Uniqlo jeans
Twenty-time Grand Slam winner Roger Federer has signed up as Uniqlo’s global brand ambassador and he now appears in his first global campaign to showcase LifeWear line, exploring how clothing brings comfort to his life.
From this spring, Uniqlo will introduce its latest denim collection worldwide, combining the season’s newest silhouettes with everyday stress-free comfort and modern styling. The jeans have been updated as part of a continual process utilising the best materials, precise fits and superb processing.
The new campaign comprises TV commercials, instore posters, websites, and other creative elements, and will tell a visual story of Federer enjoying life at home. He will wear Uniqlo’s EZY jeans in the campaign, his personal favourite from the brand’s jeans collection.
“My time off is crucial. I love getting away from it all with friends and family, going outside of the tennis box. I like my art visits, listening to music, having dinner with family and friends, everything that is relaxing. And of course, running around with the kids is always a big thrill for me. Clothes must feel comfortable, and denim is a material I like a lot. I have worn jeans since I was a kid, and they continue to be one of my favourite items of clothing. When I select what I wear on a particular day, I put a lot of value on comfort because it’s important for me to feel relaxed. Uniqlo jeans are really comfortable, even made of stretch fabric, and I can wear them every day. They also go well with many different outfits,” he says.
Federer, who is reportedly earning US$300 million for a 10year contract, has been wearing Uniqlo game wear in competition since July.
For more about jeans collection, visit https://s.uniqlo.com/m_ezyjeans_fb0210
