Grab Thailand announces the success of its Chinese New Year campaign
Grab Thailand’s “Grab Heng Heng Heng” promotion, which offered rewards worth more than Bt100 million between February 4 and 10, won more than 3 million users and micro-entrepreneurs who participated in the event.
The “More you Ride, More you Get” campaign also positioned Grab as a leading super app that answers consumers’ every day needs.
The weeklong campaign resulted in 1 million Grab rides, 800,000 dishes of GrabFood being served, double the usage of GrabExpress and 24 million points used in GrabRewards. This contributed to an increase of more than 2.5 times of overall service use in February compared to the same period in 2018.
“Grab is thankful to our leading partners such as JD Central, Lazada, Shopee, iFlix, Major Group, Toyota Group and Honda, as well as credit and debit-card partners like KBank, UOB and UnionPay who have helped provide better offerings to our users,” said Tarin Thaniyavarn, country head of Grab Thailand.
“Ultimately, Grab’s goal is to give back to Thai society by raising incomes and providing better livelihoods. In addition to our recent collaborations with private sectors – such as KBank for financial solutions and Central Group, we have also been working closely with government organisations.”
Grab has also been working with the government to educate motorcycle taxi drivers about how they can increase income opportunities using the Grab application.
“We have around four times more motorcycle taxi drivers joining Grab within the last six months, making it possible for our driver-partners to pick-up and drop-off passengers in less than 5 minutes on average,” Tarin said, adding that Grab is also encouraging drivers to apply for social security.
“Grab is also providing Bt1 million scholarships to drivers’ children under the ‘Grab the Future’ programme. Most recently, we also partnered with Tourism Authority of Thailand to develop Smart Data System to promote local tourism nationwide,” he added.
