THURSDAY, March 28, 2024
nationthailand

Yaya fronts up for Fineline

Yaya fronts up for Fineline

Fineline, a leader in fabric care products and distributor of house brand consumer products for Neo Corporate, recently appointed internationally known actress Urassaya “Yaya” Sperbund as its new brand ambassador, to represent a modern-day, self-confident woman with the ability to adapt to many roles.

The event at CentralWorld featured an art exhibition showcasing famous Thai designer brands Vatanika, Vatit Itthi, Issue, Tube Gallery, and Victeerut. Bobby Sombatyanuchit and Vogue Thailand fashion editor Jongkol Phalarit gave a talk while top designer Vatanika "Prae" Patamasingh Na Ayudhaya spoke about using Fineline products to care for her garments. 

 

Yaya fronts up for Fineline


“For 29 years, Fineline has focused its product development to cover every step of fabric care and we were setting out to to reinforce the new brand image “Fineline for All Fashions” for the second year, as well as continuously increasing brand awareness,” said Sirisupa Ajsonjorn, director of marketing.

 

Yaya fronts up for Fineline


“For 2019, we are delighted to have Yaya to represent the new generation. Yaya has a distinctive character as one of Thailand’s fashion icons. She is a woman who loves and puts effort into fashion and constantly updates herself on the latest fashion trends. Her charming and cheerful demeanour also appeals to every demographic. For the new commercial, Yaya will introduce her 7 days of fashion to emphasise the features of Fineline products, including washing, softening and ironing, which are the important solutions to taking care of every single piece of clothing. The clothes worn by Yaya in this commercials will be revealed onair on various television channels and publicised online from midMarch,” Sirisupa further added.
A solution to every step of the fabric care process is the Fineline Liquid Detergent ProClean which uses a concentrated formula for washing fabrics, making them clean, bright and hygienic. This detergent has the ability to remove deep stains through extensively tapping into fabric fibres using Deep Active technology which has proven to be capable of removing up to 7 stains and is regarded to be highly effective. Aside from having a longlasting fragrance, the detergent also brightens colours and is suitable all types of fabric, including sensitive pieces.
 

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