Tuesday, October 15, 2019

UOB Thai beckons Asean millennials to first mobile bank

Mar 03. 2019
 Nantawan Suri, right, head of digital banking, United Overseas Bank Thailand (UOB Thai), with Yuttachai Teyarachakul, managing director and country head personal financial services.
Nantawan Suri, right, head of digital banking, United Overseas Bank Thailand (UOB Thai), with Yuttachai Teyarachakul, managing director and country head personal financial services.
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By PHUWIT LIMVIPHUWAT
THE NATION

4,414 Viewed

United Overseas Bank Thailand (UOB Thai) has launched TMRW, the first mobile digital bank in Asean, as part of its strategy to tap into the millennial market.

 

 

  “We have been developing the TMRW digital bank since the beginning of last year, targeting  three to five million users in the Asean region in the next five years,” said Yuttachai Teyarachakul, managing director and country head of personal financial services at UOB Thai, yesterday during a press conference.  

  In regard to customer target, Yuttachai expects 500,000 to 1 million Thai users by the end of this year.  

  Yuttachai stated: “UOB is targeting a new market segment. Currently, most of our customers are within the ages of generation-x, with generation-y clients making up only 25 per cent of the total".

  Generation-y or millennials are those between 18 to 30 years old, he said.  They are also referred to as the digital generation. 

  He did not disclose UOB’s investment in the digital bank, saying only that it was part of the Bt28 billion, four-year outlay for digital technology development the bank had allocated for the Asean region.  

  “UOB chose Thailand as the launching pad for its digital bank in Asean because Thailand’s digital generation makes up one-third of the country's population. Also,Thailand is ranked top globally in terms of the number of mobile banking users and third for mobile commerce according to the Global Digital Report 2019,” he said.  

  “The key feature of the TMRW bank is that a customer can register to create a bank account on their smartphones without having to visit a bank branch,” said Nantawan Suri, head of digital banking, UOB Thai.

  “They can simply send in a photo of themselves and their ID cards through their smartphones.  Thereafter, TMRW customers can authenticate their identities at any TMRW self-service kiosks located at more than 200 outlets across Bangkok to create both a savings account and everyday spending account,” she explained, adding that they also have the option to create a credit card account.  

  She stated that the first business phase of TMRW is to set up self-service kiosks in Bangkok, followed by the second phase in the second half of the year when it will team up with the Top Supermarket to offer an additional 100 self-service kiosks throughout the country.

  Interest rate for the savings account will stand at 1.6 per cent, while the interest rate for the everyday spending account will be set at 0.1 per cent, Nantawan told reporters during a sideline interview.  

  “Other unique features of the TMRW bank is the usage of artificial intelligence (AI), aiming to personalise financial services for each individual customer,” she continued. “Our market research suggests that millennial customers want their financial services to be convenient, fast and personalised.”  

  The bank has strived to meet their demands, Nantawan said. "When they want to contact customer service of the TMRW bank, they can start by using the chatbot which uses machine learning to identify their first languages, including key slangs or mis-spellings in both Thai and English,” she explained.

  If using the chatbot does not suffice, customers can call in to talk to an officer who will be able to see the conversation the customer had with the chatbot without the caller having to repeat the inquiry from the beginning, she said.  

  “One of the key challenges for millennials is that their incomes often lag behind their spending. Hence, the TMRW bank will also have saving incentive mechanisms, such as using AI to remind our customers to save money each month, as well as a built-in game and reward system to encourage them to start saving,” she said. 

 

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