Areeling and arapping
DJ, producer and model Kim Lee and Singaporean rapper and songwriter, Yung Raja will co-host the Asian edition of the hip-hop franchise “YO! MTV Raps” slated to premiere in mid-April.
“YO!” has been revived for hiphop fans in Asia with each of the hosts bringing their distinct energy and flair to the series. Also running segments of the show will be rappers Joe Flizzow (as the Cypher Boss) and Zamaera (as The Game Master).
As a destination for current and new fans to discover the best in rap music and hiphop culture, “YO!” will be a diverse and widely distributed linear and digital series across MTV Asia’s platforms. From Thailand, DaBoyWay, YOUNGOHM, FIIXD and Radio 3000 will be part of the show.
“Our YO! MTV Raps will celebrate the explosion of hiphop culture across the region — the music, the talent, the fashion and the lifestyle. We’re pumped that this celebration will be led by hosts who bring a crazycool mix to the party. Yung Raja combines his unique energy with a sparkling take on hiphop in the region, while Kim Lee is a huge hiphop fan who will add her own style and glamour,” said Abhishek K Rao, senior director, MTV Brand, Southeast Asia.
Kim Lee said “Hip hop is all about ‘the culture’, and I can’t wait to be part of a show that will showcase the true expression of the Asian experience of hip hop.”
“I’m psyched to come back a second time to host the biggest, dopest hip hop show in Asia. We are bringing more beats, more rappers, so get ready to discover some new, exciting music and have a blast,” added Yung Raja.
This series is on the back of MTV Asia’s “YO! MTV Raps” special which aired in June 2018, featuring 11 Asian hiphop artists from Indonesia, Korea, Malaysia, Singapore and Thailand. The top performing 5artist Cypher video garnered over 1.2 million video views in Southeast Asia. The special was also awarded the ‘Best Music or Dance Programme’ at the Asian Academy Creative Awards in December 2018. In addition to MTV Asia’s “YO! MTV Raps” edition, MTV International will premiere local versions of the hiphop franchise for the UK, Germany and Africa this year.
Additional details and artists will be announced at a later date.
Keep updated at www.MtvAsia.com.
