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Prudential Life Assurance (Thailand) Plc has launched a new chatbot service, “PRUchat bot” or “Chat with Nong PRU Nong Den”, on its official LINE account to better serve its customers and engage with them more efficiently.
With PRUchat bot, customers can receive real-time information on Prudential Thailand’s products and services via LINE at any time in the day.
The chatbot integrates artificial intelligence (AI) and the company’s database to simulate natural and personal conversations, helping to address customers’ queries and guiding them to useful information. The AI technology also empowers PRUchat bot to learn from customers’ feedback and provide more productive response on a constant basis.
“PRUchat bot is part of Prudential Thailand’s commitment to continuously enhance the service experience for its customers,” Aman Kapoor, chief customer and marketing officer, said.