Nice timing for Rolex as Federal clocks up No 100
Rolex has extended its congratulations to Swiss tennis maestro Roger Federer on winning his 100th career title last week in Dubai – too bad he did it, though, by beating young Greek threat Stefanos Tsitsipas, who also happens to be a spokesman for the watch brand.
Federer, who many consider to be the world’s greatest tennis player and possibly the best of all time, was in vintage form as he overcame Tsitsipas 64, 64 in the final of the Dubai Duty Free Tennis Championships.
And that came after a highly successful 2018, when he won four titles, including the Australian Open, and reclaimed the World No 1 ranking for the first time in more than five years.
He remains a force in men’s tennis more than 20 years after his debut on the Association of Tennis Professionals tour.
Rolex cites his peerless elegance, unfaltering sportsmanship and sublime skill, his longevity and performance excellence, as making him the perfect ambassador for its men’s watches.
Federer has been associated with the brand since 2001.
