Betagro to keep focus on quality, safety
BETAGRO Group, a leading food company, has pledged to continue enhancing its quality standards and the safety of its products.
Its products will be free from antibiotics, hormones and growth stimulants and certified as Raised Without Antibiotics (RWA), it said yesterday.
The company offers over 1,000 choices among ready-to-eat processed foods. A total of 8,000 tonnes of processed food will be produced from the Betagro Central Kitchen in Navanakorn Industrial Estate, Phatum Thani.
Somsak Boonlarp, chief operating officer of food business, noted that 2018 was a successful year for Betagro, thanks to three main activities. First, the company’s largest marketing campaign “Betagro Smoked Sausage” starred Pope Thanawat Wattanaputi as the first presenter. The campaign raised brand awareness for its smoked sausage by 93 per cent.
Second, Betagro continued its commitment in creating awareness and understanding among consumers about the importance of choosing safe and hygienic food through its “Food for Future” campaign. Third, the export market outlook is looking on the bright side for 2019. The company aims to increase its total export volume by 12 per cent, or 97,580 tonnes, by year’s end. The main products are frozen cooked chicken, frozen chicken and RWA certified products under S-Pure and OEM brands.
