By The Nation
Tracks featured in this playlist reflect the most discovered artists of Thailand and bands like Whal & Dolph, ITZY and Polycat are just a few of the fresh names in music that young people are discovering.
Spotify now powers an average of 11 billion artist discoveries each month.
“Any time, any place, any mood – we offer so much more than instant access to all the world’s music. As the world’s most popular music streaming subscription service with more than 50 million tracks, both free listeners and subscribers are discovering truly personalised experiences. Customised and curated playlists such as Discover Weekly and Thai Pop Hits help fans find the music they love and to discover new favourites along the way,” says Jan-Paul Jeffrey, head of marketing, SEA, Spotify.
Surveys show that Asian users between the ages of 18 to 24 years old are always looking for the hottest K-Pop music and some of K-Pop’s latest rookie bands ITZY and Spotify’s Early Noise 2019 feature – Tomorrow X Together - can be found within the most discovered artist list across Singapore, Malaysia, the Philippines, Indonesia, Taiwan, Hong Kong and Thailand.
In Thailand, the top 10 ranking for artists who have been discovered for the first time by 18-24-year-old users in the past two months is led by Whal & Dolph, a rising Thai indie band that debuted in 2016, while the rest of the list is dominated by Thai artists of varying genres, from Pop-Rock to Hip-Hop. This could be a hint of a slight shift in the Thai music scene, as not only does the Whal & Dolph experience feature easy-to-listen-to melodies and inspiring lyrics, it also includes thoughtfully-crafted “mockumentary-styled” music videos that are resonating with fans. The list consists of both rising acts such as Whal & Dolph and Nine by Nine, as well as established pop artists like Polycat, The Toys, Palmy and Pop Pongkool.
ITZY and Tomorrow X Together, both emerging K-Pop groups, have also made it into Thailand’s top 10 ranking.