NIELSEN Ad measurement extended to 26 more countries
Nielsen has expanded its advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries around the world this year.
Now available in 34 countries, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. Measurement of digital ad ratings for YouTube's mobile app was made available in the United States in June 2017, in Canada and Japan in October 2017, in the UK, France and Germany in January 2018, and in Australia and Italy on September 1, 2018.
“As more people watch video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is crucial to provide a complete picture of media consumption, especially since YouTube accounts form a large share of mobile video advertising in these countries,” said Runchita Srivoravilai, associate director of Nielsen Media in Thailand.
“We are proud to be able to provide the market with an independent view of the audience for advertising on YouTube in context of the wider viewing landscape.”
The 26 new countries include Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia.
