At A Glance

Global end-to-end travel platform Airbnb, is creating new revenue streams for Phuket through connecting global travellers with a broad range of accommodation offerings and unique experiences on the island. 
Airbnb travellers seek out local and authentic experiences, and choose to spend their money in the local neighbourhoods they visit.
 Airbnb guests are voting with their feet with guest arrivals to Phuket reaching 320,000 in the past 12 months – a growth of 61 per cent year over year – with guests staying in boutique hotels, vacation rentals and local homes. With guest experience a top priority, 80 per cent of hosts in Phuket have received the highest 5-star rating on Airbnb. Airbnb’s top guest origin markets to Phuket include China, the United States, Russia, Hong Kong, Singapore and the United Kingdom.
With Phuket’s future intertwined with the health of the island's tourism, Airbnb is attracting a different kind of traveller who seeks local, authentic and sustainable travel accommodation and experiences. This new generation of traveller is actively finding ways to make impactful and meaningful travel a key part of its lifestyle.
Mike Orgill, General Manager for Southeast Asia, Hong Kong and Taiwan, Airbnb shared, “Airbnb’s proposition is diverse and complements Phuket’s current offerings. Airbnb travellers are not your average tourist, they are looking for something different and unique, whether it’s a modern villa, a creative boutique hotel or a traditional homestay.
“Seventy-nine per cent of our guests book with us because they want to live like a local, and when they travel they spend in the local neighbourhoods and communities they visit.
“It’s this type of guest that is adding a new and positive dimension to Phuket, and is being welcomed by a large part of the island's tourism economy,” he said.