15 Nescafe Hubs to roll out over next 12 months
Nestle Indochina is investing more than Bt50 million to open 15 Nescafe Hubs in Thailand over the next 12 months, following the success of its first such hub at BTS Chit Lom last July, the company’s chairman and chief executive officer Victor Seah said on Monday.
A second Nescafe Hub was opened at BTS Ekkamai in March this year, followed by one at BTS National Stadium in April and third at BTS Ari at the end of June. The remaining Nescafe Hubs will follow different formats, including choosing locations other than the BTS.
With its current expansion plans, Nescafe Hub expects to grow cup sales by over 600 per cent to reach a volume of 400,000 cups over the next year and achieving sales of Bt20 million, he said.
More than 85 per cent of Nescafe Hub customers are regulars, ordering their coffee both on the go and via delivery such as the Line Man delivery service, Seah said. Nescafe Hub uses a database for geo-targetting, sending messages about drinks and services to consumers who are within a two-kilometre radius of a Nescafe hub.
