Royal Paragon Hall trains staff in push to meet 10 per cent growth target
The Royal Paragon Hall, hailed by event organisers as a first-choice venue for national and international events, is moving towards an annual 10 per cent growth rate and can boast two years of advance bookings.
Talun Theng, the managing director of Royal Paragon Hall, said the Royal Paragon Hall is aiming for 10 per cent growth, with private companies and government agencies now focused on organising more events.
To prepare for the growth, the hall has been upgrading the management team by developing expertise in both domestic and international marketing, as well as adding additional services, said Talun.
“All these considerations have led to the Royal Paragon Hall maintaining its position as the leading Bangkok venue,” said Talun.
An industry overview for this year’s events sees an expected growth of 5-10 per cent, for a total value of Bt1.2 billion, “which is considered a good growth rate”, said Talun.
This year’s marketing strategy for the hall maintains a 70 per cent focus on the domestic market, with 30 per cent devoted to international markets.
The venue puts an emphasis on developing staff, particularly service staff, to ensure a strong internal management system. Staff members are sent on international courses recognised in the global MICE sector in order to enhance the hall’s service standards, said Talun.
Currently, the venue leads the Thai industry in the numbers of staff taking international training programmes.
Numerous awards and recognition have been bestowed on the Royal Paragon Hall, including the Asia Pacific Entrepreneurship Award 2018. It won in two categories in that prestigious regional award – the Corporate Excellence Award for successful organisations proven to be business leaders with continuous growth and having implemented a sustainable and concrete management policy, and the Outstanding Management Award given to leaders of organisations that have achieved excellence in management matters, and have managed with determination and the intention to lead the organisation to sustainable growth.
