THURSDAY, March 28, 2024
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‘Business Meets Beach’ campaign aims to boost Phuket’s MICE market

‘Business Meets Beach’ campaign aims to boost Phuket’s MICE market

The Phuket Hotels Association is touting the island-province’s “sun-kissed shores” in a new campaign to entice more business events.

In a deal with the Thailand Convention and Exhibition Bureau (TCEB), the “Business Meets Beach” initiative will see the association’s 70 member-hotels join forces to promote Phuket as the premier destination for the MICE industry.
“With its rare combination of stunning scenery and outstanding indoor and al-fresco MICE venues, Phuket has everything that professional planners could wish for,” said association president Anthony Lark. 
“But the island is more than simply a venue for meetings and events. It is a giant canvas on which guests can paint their own stories, themed on Phuket’s rich local culture and heritage. This is what makes our island truly special.”
Part of the campaign is the “Stay Free” initiative, in which 19 hotels will offer guests a third night free, plus a complimentary cocktail reception. It’s on offer through October for groups of 40 delegates or more. 

‘Business Meets Beach’ campaign aims to boost Phuket’s MICE market

Phuket hoteliers join hands to launch the Business Meets Beach campaign to drive MICE business to the island


Cooperative marketing activities, social-media updates and familiarisation trips for the trade and media are being planned for this year and next.
Building on the success of destination promotions undertaken by the TCEB and Tourism Authority, the overall aim of the campaign is to double MICE expenditures by 2020 while maximising the benefits to association members and the Phuket economy.
The 19 hotels participating in the Stay Free promotion are the Angsana Laguna Phuket, Cape Sienna Hotel & Villas, COMO Point Yamu, Dewa Phuket Resort, Dusit Thani Laguna Phuket, Hilton Phuket Arcadia Resort & Spa, Le Meridien Phuket Beach Resort, Movenpick Resort & Spa Karon Beach Phuket, Novotel Phuket Kamala Beach, Outrigger Laguna Phuket Beach Resort, Phuket Marriott Resort and Spa, Nai Yang Beach, Pullman Phuket Arcadia Naithon Beach, Pullman Phuket Panwa Beach Resort, Splash Beach Resort, the Nai Harn Phuket, the Nature Phuket, the Slate, the Village Coconut Island, and Trisara.

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