THURSDAY, March 28, 2024
nationthailand

Shopee arms sellers will tools to capitalise on e-commerce boom in Thailand

Shopee arms sellers will tools to capitalise on e-commerce boom in Thailand

At its annual brand conference, Shopee – a leading e-commerce platform in Southeast Asia and Taiwan – taught more 1,000 brands and sellers how to make the most of the digital marketplace with its Shopee Brands Suite, which includes the popular in-app streaming Shopee LIVE feature and its recently launched offline initiative, Shopee Connect.

Siwagorn Siriwongpanupong, business development chief for Shopee (Thailand), said that with over 95 per cent of transactions being completed on Shopee’s mobile app, it is vital that sellers adopt a “digital-first” strategy to engage with customers. 
“We are confident that with the Shopee Brands Suite, all sellers, big and small, will reap the benefits of e-commerce in Thailand,” he said. 
Initiatives, such as Super Brand Day, also help sellers enhance their visibility region-wide on the app so they can differentiate themselves from the competition and reach out more buyers. Participants in this initiative say they experience a 200-fold increase in sales. 

Shopee arms sellers will tools to capitalise on e-commerce boom in Thailand


Shopee also offers sellers games like Shopee Shake, Shopee Quiz and Shopee Slice, to grab the attention of buyers, especially since online shoppers want more than just transaction. So far, millions have made time to play these games on the Shopee app.
Also, with statistics showing that 95 per cent of Thais consume video content on their mobile phones, Shopee LIVE is just the right tool to cater to this demand. This in-app live streaming feature allows brands, SMEs and micro-entrepreneurs to stream live content to fans and potential customers. Plus, sellers can address queries from buyers via the live chat function in real time, eliminating the hassle of going through individual questions on item listings. 
Since its launch in March, Shopee LIVE has had nearly 2 million views and participating sellers say they have enjoyed a 30-fold rise in in-store traffic. 
Shopee’s offline initiative, Shopee Connect, also allows sellers to deepen their connection with users by providing lifestyle tips. 
For instance, in May Philips hosted the Shopee Connect x Philips workshop, which had local celebrity chef Fag Nattapong Norchoovech offering tips on cooking healthier meals at home. 
Siriwan Nitkitjatorn, general manager at Philips Thailand’s personal health department, said: “The Shopee Connect x Philips workshop gave us a refreshing way to create closer connections with consumers. By providing real-life tips and simplifying cooking with the Philips AirFryer, for instance, we are confident participants at the workshop learned how to cook better and lead healthier lives.”

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