Getting fit the Heineken way
Heineken 0.0, a non-alcoholic malt beverage, recently invited fit and firm celebrities to join its 0.0 Fit style exercise challenge while also having fun with the 0.0 Fit activity. This new type of exercise takes intensity to the next level through exciting and challenging techniques and consists of three classes to determine strength levels, together with suggestions from a professional trainer on how to properly exercise and maintain a healthy diet.
The 0.0 Fit activity was held at the Aspire Club and led by Daniel Remon, the founder and chief executive of Fitcorp Global, a diverse results-oriented and integrated health, fitness and wellness company, who acted as head trainer for this activity. Health-conscious celebrities Thanchanok “Bebe” Ritnaka, Chaiyapol “New” Julien Poupart, and Benjawan “Bow” Ardner took part in the fitness challenge in three specially designed classes.
An energy boost with Heineken 0.0
The first was “0.0 Heart”, which focused on fat burning, heart pumping cardio exercise to bring fitness to the max using Air Bikes and Rowing machines.
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Levelling-up fitness to the max in “0.0 Heart”
The second was “0.0 HIRT” (High Intensity Resistance Training) and while the title might sound painful, the class offered a rewarding focus on core strength and stability through Tyre Flips, Battle Ropes and a Sled Push.
Finding the burn in the well-balanced programme with “0.0 HIRT”
The last was “0.0 Fun”, which featured a fitness battle in an activity designed for everyone to sweat and get energised before the cool down, then enjoy post-workout relief with Heineken 0.0.
Kicking it up a notch in “0.0 Fun”
The 0.0 Fit special activity by Heineken 0.0 is good for both beginners and hardcore gym trainers, as the intensity can be calibrated depending on each individual’s level of fitness. Munchuta Goaysomboon, Heineken brand manager, said, “Heineken 0.0 is an ideal post-workout drink made from natural ingredients with no sugar added, no alcohol, and low calories, which you can enjoy anytime, anywhere – even during or after a workout. Whether you’re adopting a new diet or hitting the gym on a regular basis, Heineken 0.0 will help you maintain active lifestyle, while you enjoy your gym routine without compromising your lifestyle or workout goals.”
Daniel Remon led the warmup
Apart from information about proper exercises and techniques, the 0.0 Fit activity also outlined important dietary habits for those who are active, including swigging Heineken 0.0, which is made from natural ingredients and has just 69 calories. It’s another option for consumers that provides energy from carbohydrates derived from malt, combined with a rich aroma and flavour which makes exercise more rewarding and balanced.
This non-alcoholic malt beverage is suitable for men and women aged 20 and older. It’s available in 330ml cans and bottles at leading convenience stores.
