By Jirapan Boonnoon
The Lazada Mid-Year Festival will this year underscore the site’s role as a lifestyle destination, and further its “shoppertainment” strategy through the first region-wide live-streamed game show, “GUESS IT!”
“Lazada has introduced new brand campaign, ‘Go Where Your Heart Beats’, that reflects our evolved vision in Southeast Asia,” the company’s chief marketing officer for Lazada Thailand, Thanida Suiwatana, said.
“We are targeting to serve 300 million customers by 2030 and elevating the role of Lazada beyond just a transactional shopping platform, to a lifestyle destination that can enable and progress hopes, dreams, and desires for sellers or shoppers. This re-positioning is supported by Lazada’s strategic approach to empower and transform all brands and sellers into super e-businesses.”
The 2019 Lazada Mid-Year Festival is the first event that brings to life Lazada’s new brand idea, by offering shoppers attractive deals, up to 90 per cent off and with 2 million Lazada vouchers to be given away throughout the July 12 mega sale across six markets in Southeast Asia. For 24 hours, consumers will get access to a wide assortment of product deals on Lazada, ranging from branded items to new arrivals and unique finds. Meanwhile, Lazada will provide “Super Solutions” that help brands and sellers to implement the right tool to maximise their sales performance on Lazada’s platform.
Recently, Lazada joined hands with Sansiri to introduce Sansiri Official Store on LazMall. For the first time on Lazada’s platform, the store will offer a new experience for online shoppers through real estate products with choices from the best 45 condominium units in nine of Sansiri’s projects. During Lazada Mid-Year Festival, shoppers will be able to book a condominium unit with a special booking fee starting from Bt2,999. Plus, a discount, as high as Bt2 million is being offered through the Sansiri Official Store on LazMall.
Lazada Thailand’s half year performance statistics found mobile phones were the top product category, generating the highest gross merchandise value on the platform in the first half of 2019, said Thanida.
Meanwhile, women’s fashion clothing is the most popular product when considering the total purchasing volume. Online shoppers, aged between 18-29 years old, remain Lazada’s largest customer segment. In terms of merchants, the number of sellers on Lazada platform has increased by 68.3 per cent over the same period of last year.