Fido Dido returns to celebrate 7UP’s 90th
Two cultural icons are reuniting to ignite the very coolest of vibes! “7UP”, the refreshing lemon-lime flavor beverage has joined up with Fido Dido, the famous character known for his fun attitude, to celebrate the 90th anniversary of 7UP as part of the global campaign “Feels Good to be You”.
As part of the campaign, Fido Dido is going to make appearances on out-of-home media as well as on popular digital media platforms including YouTube, Facebook, and Instagram and will also be presented on a limited number of 7UP packs.
The return of Fido Dido is a nostalgic reminiscence for consumers who know him from their younger years and also provides an opportunity to introduce this character to young-gen consumers. His effortless confidence and limitless ability to chill no matter the time or place endeared him to consumers in the ’90’s and he is also a symbol reminding consumers living in ‘The Age of Now’ to relax, unplug, and enjoy the moment.
“7UP is a brand that always bolsters the notion of constant engagement between our brand and each consumer, particularly at the behavioral level. In today’s increasingly connected world, we share the same belief as Fido Dido that modern-day consumers should pause in their daily routines and sit back to relax. Today, we are combining the unique qualities of 7UP and Fido Dido in our new ‘Feels Good to be You’ global campaign that is going to simultaneously reiterate our brand identities and mark the 90th anniversary of 7UP,” explained Tuangporn Siriwatwitoon, Marketing Manager – Non Cola, PepsiCo Services Asia Co., Ltd.
7UP with Fido Dido on the labels is available in two formats: 245 ml can for Bt12 baht and 345 ml PET bottle for Bt10 baht. They are available in limited quantity at all retail channels Thailand-wide from today.
