By Jirapan Boonnoon
The move was accompanied by several other top-management appointments with Norasit Sitivechvichit named Chief Commercial Officer, Kanop Supamanop, Chief Content Business Officer, and Chanwoot Luechaisit Chief Marketing Officer. The new positions come into effect on July 15.
“During our search for a new leadership team, we realised that we already had a strong and experienced lineup of leaders ideally situated to take LINE Thailand to the next level,” said Eunjung Lee, Senior Vice President of Global Business Development at LINE Plus Corporation. “Under the leadership of Phichet and the new management team, we are confident that LINE Thailand will grow even faster, creating ever more ways for LINE to be the favorite platform for all aspects of people’s digital lives.”
Currently the Director of Government Affairs, Phichet will be responsible for leading the company’s strategic planning and direction, growing business partnerships and government alliances, supporting the management team and consolidating the businesses within the LINE ecosystem to drive future growth. He will also continue his lead role in Government Affairs. Before joining LINE Thailand in 2016, Phichet was the Head of Public Policy and Government Affairs at Google (Thailand).
Norasit will switch from his position as Director of Commerce to Chief Commercial Officer and will be in charge of commercial strategy and operations for LINE Biz-Solutions (LINE’s lineup of B2B services), LINE Stickers, and business service innovation.
Kanop, currently Director of LINE Stickers, will become Chief Content Business Officer (CCBO), responsible for managing all content development at LINE TV and LINE, Kanop joined LINE Thailand in early 2017 as the Head of B2C and LINE Stickers.
Chanwoot, currently Director of Marketing Communications, will be appointed as Chief Marketing Officer (CMO), in charge of marketing, marketing communications and corporate communications for all LINE Thailand services and platforms.