Pure Storage launches new distributor programme in Asia

The company marked the launch with its first APJ Distributor Summit in Singapore bringing together all of its distributors in the region for the first time.
The programme was designed in consultation with its distributors at a forum last year, and introduced earlier this year in Europe, the Middle East, Africa and Latin America. 
Reinforcing Pure’s commitment to working with its partners, the new programme adds a strategic layer of support and enablement for distributors to drive growth, add scale and extend Pure’s reach into new markets and sectors to better serve customers.
Created in consultation with existing distributors, the new programme includes critical elements necessary for distributors to build autonomous “Pure Certified” practices, and industry-leading business development incentives supplemented with ongoing programme investments, marketing support, and access to Pure’s systems, tools and processes.
The new programme is already gaining traction with Pure introducing three new distributors at its Singapore Summit. The new distributors are SB C&S Corp, a division of Softbank Group Corp in Japan, Bestcom in Taiwan and PT Exclusive Networks in Indonesia.
“There are a number of factors for Pure’s success and these include our disruptive all-flash innovations, our commitment to customer success and the best partner programmes in the industry,” said Scott Goree, the director of global distribution for Pure Storage.
“To continue to grow and scale, we need to have the right distribution partners, in the right markets, with the right skills, drive and commitment, to maximise the exciting opportunities ahead. This programme ensures we will retain and attract the partners who recognise the value of closer alignment with Pure and share our commitment to hyper growth and market share gains.”