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Serena Williams serves for AXA

Jul 12. 2019
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By The Nation

AXA has launched a marketing campaign under the concept of “Know You Can”. The global campaign features tennis great Serena Williams, as she embodies success and self-belief.

Claude Seigne, CEO of AXA Thailand General Insurance, said: “This new campaign symbolises AXA's promise to help people feel more confident to achieve their goals and realise their dreams. I believe that our new tagline Know You Can can resonate well with our customers’ aspirations. 

“It is a clear and empathetic message that can fuel people’s self-belief so that they are closer to their goals. We don’t just help people overcome problems; as an encouraging partner, we also help them overcome doubts and feel confident they can go towards a better life.”

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