THURSDAY, March 28, 2024
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Qualtrics boosts its talent pool in Asia with hirings

Qualtrics boosts its talent pool in Asia with hirings

Qualtrics, an operator in experience management, on Wednesday announced two senior appointments to its employee experience (EX) product team in Asia Pacific and Japan (APJ), saying the hirings will further expand the company’s ability to help organisations succeed in what it calls the experience economy.

Cecelia Herbert joins the company as lead EX scientist for the APJ region. In this role Herbert has established the APJ EX Advisory Services at Qualtrics, which advise organisations as they design and manage EX programmes. Herbert is a doctor of organisational psychology and brings more than 15 years’ experience in nurturing employee experience innovation, supporting leaders to take action on feedback, and transform workplace culture. She most recently led diversity, equity, and inclusion across multiple functions for Google in Asia Pacific. 
Stephen Choo joins Qualtrics as an EX senior solution strategist for APJ - the first appointment of its type in Southeast Asia. In this role Choo will partner with businesses across the region to develop EX strategies that drive employee and organisational performance. Choo has more than 20 years of experience helping business and HR leaders develop a long-term sustainable employee engagement culture. Prior to Qualtrics, he was at Qualtrics’ partner Korn Ferry.
“In today’s experience economy companies with high levels of both employee engagement and enablement have up to 4.5 times more revenue growth than those with low levels. This means it’s never been more important for organisations to focus on driving experience breakthroughs for employees,” said Bill McMurray, managing director for Qualtrics in Asia Pacific and Japan. 
“Herbert and Choo are two of the region’s leading EX experts with proven credentials, and we are delighted to welcome both of them to Qualtrics,” added McMurray. 
“It is a pivotal time of transformation for the HR industry. The mindset of business leaders is shifting towards people strategy as the core driver of innovation. They are understanding the value of employee feedback and creating a seat at the table for HR to accelerate businesses forward. Qualtrics has a unique role to support organisations everywhere by using evidence-based best practices to transform EX. This is a massive opportunity for all involved, and I am excited to partner with our customers to improve the everyday experiences for their employees.”
Choo said: “As the war for talent intensifies in Southeast Asia, businesses are prioritising EX to compete in attracting, engaging and retaining employees. EX is the new battleground for competitive advantage, which is why it’s critical for organisations to have meaningful experiences with their employees. Technology like Qualtrics EmployeeXM is central to unlocking these experiences and equipping leaders with real-time insights and tools they need to deliver breakthrough experiences.”

The Qualtrics XM Platform enables brands to manage the four core experiences of business: customer, employee, product, and brand. The XM platform is a system of action that makes it easy for brands to gather experience data (X-data), which are the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. Combining X-data with operational data (O-data) pulled from existing systems such as HRIS, CRM and web analytics ensures business decisions are based on facts and the intangibles, the company said.

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