By Sirivish Toomgum
The move was part of the company’s efforts to better serve customers with local knowledge and build a stronger presence in the region.
The centre is centrally located in downtown Bangkok in the 208 Wireless Road Building.
The centre will help PDI build deeper relationships and expand its capabilities to better serve customers in the Asia Pacific, its senior vice president for global ERP solutions, Drew Mize, has said.
He said that Bangkok is a great hub for PDI to recruit talent to support its business expansion in the region.
The centre is expected to reach above 30 employees by September, up from the current 24, and then scale to 50. Its goal is to create a world-class workplace for employees that inspires innovation, fosters collaboration and helps employees, customers and the community prosper.
Though its global headquarters are in Atlanta, United States, PDI has been in Thailand for 19 years.
Drew Mize, left, and Wong Sin Hin
Wong Sin Hin, the PDI vice president for sales and its managing director for Asia Pacific, added that there was another factor in its choice of Bangkok for its regional Centre of Excellence – PDI is impressed by the government’s strong support for the industrial sector and particularly the digital transformation under the Industry 4.0 initiative.
PDI cited a recent report by Nielsen, a global data analytics company, that found the convenience retail industry in Asia Pacific had expanded by 10 per cent in 2018, with the number of convenience stores reaching 73,000.
Thailand’s convenience retail sector represents a 58.3-per-cent share of its overall trade in 2018, with 29 per cent of consumers saying they visit a convenience store between two to three times a week.
Mize said that PDI software solutions could help customers grow their top-line revenue, optimise operations and unify their business across the entire value chain.
Currently PDI has over 1,500 customers worldwide.
Mize said PDI is investing heavily in Asia Pacific, which continues to grow, and that the company’s solutions are in a good position to help customers capitalise on the regional economic growth and thrive in today’s digital economy.