Tuesday, February 25, 2020

Line Shopping aims to gain over 8 million users

Aug 06. 2019
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Since its debut in March, e-commerce platform Line Shopping has received a promising response from online shoppers, seeing about 2.5 million active users per month, Line said on Tuesday.

Line Shopping highlights the concept of “Know well, know all about online shopping” by offering a wide variety of products from more than 15 distinctive market platforms including Lazada and Shopee. 

The platform features not only a function for shoppers to search and select items from the Line Shopping collection but also a “wishlist” button, making it easier and faster for consumers to make purchases, the company said, adding that “Line Points Back” will be offered for every purchase made via Line Shopping. 

The e-commerce platform aims to gain more than 8 million users or 18 per cent of Line users, hoping to become the No 1 online shopping platform that emphasises the company’s latest vision of “Life on Line” to create a seamless shopping experience.

The head of Line Thailand’s E-Commerce Business Unit Lertad Supadilok said Internet shopping in the country continues to grow rapidly. 

According to the research, the online shopping market is expected to grow at an average rate of about 16 per cent per year and its value could rise to about Bt470 billion in 2022, Lertad said. Online shopping will also account for 8.2 per cent of the combined retail and wholesale market, while e-marketplaces will likely play a greater role as online platforms. 

Despite double-digit annual growth and high popularity of platforms, Thais encounter a host of problems when they shop online, he said. These include difficulties in purchasing merchandise from online stores, ranging from challenging price comparisons to over-advertising.

Seeing these problems as an opportunity to create a better online shopping experience, the company launched Line Shopping to provide “the utmost worthiness and the right solutions that respond to consumers’ needs through its merchandise database and price comparison functions from various service providers”, the firm said in a press release. 

There are currently more than 15 dominant platforms, the main ones being Lazada, Shopee, Advice, Makro, Asia Books, All About You, Aston, Beauticool, Beauty Plaza, TV Direct, Wellness Mark Shop, Nespresso, Missha and It’s Skin, offered in one place by partnering with Priceza, Thailand’s popular price comparison platform. Shoppers can easily compare prices and make a decision to purchase items based on their preferred choices.

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