Philips launches ‘Experience the Best’ campaign
Philips Thailand, a leading health technology company, launched its ‘Experience the Best’ campaign on Tuesday to deliver the best experience for consumers, the firm said in a statement.
The campaign focuses on its consumer insight strategy that turns the needs of customers into innovations combined with development of communication activities to respond to the demands of targeted audiences. The campaign also highlights Philips’ four “greatest innovations” – AirFryer, its High-Speed Vacuum Blender, SpeedPro Max Aqua, and PerfectCare Elite Plus – which are expected to drive sales growth in the second half of the year.
“At present, we find that the trend of a healthy lifestyle is growing rapidly along with the expansion of urban society and the elderly society,” said Siriwan Nitkitjatorn, general manager, Personal Health, Philips (Thailand). “Therefore, Thai consumers have begun to pay more attention to living healthily. They are looking for innovation that will help them to take added care of their health and make life better. Philips Thailand, as a leader in health technology, would like to deliver the best experience to our customers. That is why we are launching the campaign ‘Experience the Best’ to offer four innovations which assist consumers to live healthily and for their well-being,” she added.
“Under the campaign, we will focus on two key strategies: 1) consumer insight – to develop innovation in response to consumers’ needs, while customising marketing communication; the content has to engage consumers, and should be something that they look for on online and offline media. 2) Shift from ‘pull’ to ‘push’ demand – that is, encouraging consumers to visit our store so they have a chance to get a hands-on experience with our products,” Siriwan said.
“We have to renovate our store displays and provide interactive screens. This will help our customers access information easily and conveniently. We also have a professional product adviser to serve our customers. In addition, we have rolled out a road show of activities to demonstrate our products in leading department stores. We believe our strong strategies will deliver the best experience to our customers, leading to good brand perception and increasing sales of our products,” Siriwan added.
