THURSDAY, March 28, 2024
nationthailand

Wuttisak takes beauty solutions to new level

Wuttisak takes beauty solutions to new level

Wuttisak has invested Bt100 million in Wuttisak cosmetics, in an effort to offer total beauty solutions.

The brand has launched its first beauty concept store "Wuttisak Beauty Station", introducing "Magic Collection” with K-pop sensation Cha Eun-woo as new brand presenter.
WCI Holding Pcl, the operator of Wuttisak Clinic, has invested more than Bt100 million to revamp its business by setting "Wuttisak Cosmetics" in motion to expand into the total beauty solutions provider market.
The Beauty Living brand is set to launch its new distribution channel in the form of the first and flagship pop-up concept store "Wuttisak Beauty Station" at Rajdamri BTS Station on Friday (August 9), while launching the inaugural "Magic Collection" with Cha as endorsement model. 
WCI Holding’s CEO Gwyn Sundhagul expects sales from Wuttisak Cosmetics to reach Bt1 billion within three years.
“The company has been focusing on proactive efforts to recoup business and driving the Wuttisak brand towards becoming a leader in Thailand’s beauty market,” said Gwyn.
“Earlier this year, we set aside a Bt10-million budget to sponsor Miss Universe Thailand 2019 and another Bt20 million for the relaunch activities of ‘Snail 8’, which is the snail-mucus-based product brand under WCI Holding," Gwyn said.
Wuttisak Cosmetics is largely structured into two main business units: products of the company’s own brand, and others for which Wuttisak acquires exclusive rights through selected partners.
“Wuttisak Cosmetics has debuted its own line of products called ‘Magic Collection’ which, as of now, consists of shower gel and body lotion products in four formulas. It also has Wuttisak Selects which includes a product portfolio that Wuttisak acquires through exclusive partnerships, such as cosmetics, skincare and functional foods. To ensure that Wuttisak can continuously address the various needs of consumers, we also plan to develop and launch several new products through other collections in the future," said Gwyn.
Niwat Daoloy, CEO of Wuttisak Cosmetics Inter Co Ltd, revealed, "The first Wuttisak Beauty Station is located on a 157-square-metre area inside Rajdamri BTS Station in downtown Bangkok. The BTS has been arranged into many spaces which will be used to display and provide products and services for the target groups in a convenient manner while appealing to consumers who are looking for a modern, creative and unique experience that is different from beauty shops or clinics in general.”

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