By Jirapan Boonnoon
Shopee chief executive officer Chris Feng said that e-commerce is fast becoming the new norm in Thailand with more and more people shopping online or preferring e-commerce to fulfil their daily needs.
Meanwhile, FMCG e-commerce is expected to grow by 134 per cent before 2022 and be worth $505 million in Thailand.
There are various traditional off- line industries expanding into e-commerce including Insurance, property and automobile.
He said the factors that will drive the next step of e-commerce into a new level are bridging online and offline as the next wave of e-commerce and traditional businesses are finding new opportunities through e-commerce and online players are establishing their presence offline to provide a seamless, integrated customer experience.
He said that to leverage demand of online shoppers, the firm has created a promotion campaign called "9.9 Super Shopping Day" and named football star Cristiano Ronaldo as its brand ambassador.
Ronaldo will work with Shopee in a wide range of initiatives including 9.9 Super Shopping Day, which is Shopee’s signature annual shopping event, to engage and inspire people in the region. “We are delighted to announce our partnership with Cristiano Ronaldo. Ronaldo will join a series of initiatives as Shopee brings users and fans across the region closer to the global football icon,” said Feng.
Shopee has also teamed up with industry players like Bangkok Airways, KTC, DTAC, Grab, PTT Blue Card, Eatigo and many others to provide users with exclusive privileges worth more than Bt9.9 million.