FRIDAY, April 19, 2024
nationthailand

Thai Habel Industrial eyes B2B market with altron interactive whiteboard

Thai Habel Industrial eyes B2B market with altron interactive whiteboard

Thai Habel Industrial Co Ltd, which manufactures and distributes the altron, marketed as a television of Thailand’s Brand for Thais, plans to expand its customer base by penetrating the B2B market.

The company has launched a new product line, an innovative interactive whiteboard, to serve consumers’ needs when they have a meeting. Upgrading the venue into a smart meeting room, the altron interactive whiteboard will maximise the efficiency of any companies,, including small and medium-sized enterprises (SMEs) and startups, which need a tool to enhance their operational capacity and help them brainstorm ideas and make a presentation, the company said. 
It not only allows better collaboration among various technologies and devices but also saves time and resources. Its 4-in-1 intelligent feature seamlessly replaces the electronic whiteboard, 4K projector, computer and tablet with one device. With Write Smart feature, users can easily write on the whiteboard while touch screen technology supports the users to simultaneously write at 10 touch points. 
Moreover, the users can edit, erase the text with the palm or the back of the hand, and rewrite without changing any tool, and eventually save information on the screen for their notes or next time meeting. All the written notes can be shared at a fingertip by creating a QR code and saving notes on the smartphone, with support for iOS and Android. The screen size ranges from 55 to 86 inches, starting from BT89,000. Its distribution channels include OfficeMate, Office Hero and Dealers nationwide.
Narindej Thaveesangpanich, deputy managing director of Thai Habel Industrial Co., Ltd, said: “altron TV never stops developing innovative, value-for-money products to best serve the lifestyle of the new generation and especially Thais. We foresaw a new opportunity and channel for the B2B market. altron, as a Thai manufacturer, has the potential to develop products thanks to strong production line and innovation. The result is the right product that serves B2B demand. 
“With significant growth, we decided to launch the Interactive whiteboard to approach corporate customers in any types of businesses. Since corporates always adapt to emerging technologies in response to the digital era, we strongly believe that altron interactive whiteboard will turn their venue into a smart meeting room, which will help them keep all records, yield a better result, and professionally share the colleagues’ presentations. This whiteboard can even securely and conveniently share notes from the board via QR code. It also serves as a projector, tablets, and computers in the meeting room to effectively meet the organisation’s needs.” 
"In addition to the core product, altron interactive whiteboard comes with accessories such as a wireless dongle that shares the screen on IWB and is available for Windows and Mac operating systems. Three styles of Stand include Eco, Motiv, and Modern, which are mobility and practicality. To reinforce the image of Thai brand, the company is honoured to have Krit Phutpim, co-founder and director of Dots Design Studio, to design Motiv tripod. He is a Thai designer from Dots Design Studio and recently won the Red Dot Design Award at the global level.”

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