THURSDAY, March 28, 2024
nationthailand

TV Direct ups presence on television to boost sales

 TV Direct ups presence on television to boost sales

Home shopping network, TV Direct Plc (TVD), has purchased more broadcasting time from terrestrial digital TV operators to promote more products as part of its move to seek greater sales revenue in the second half of this year.

Songpol Shanmatkit, the company’s chief executive officer, said TVD will also debut a new cable TV shopping channel to boost sales. He added that the declining economy and the exit of some digital TV broadcasters may affect the home-shopping business, which may encounter slower growth in the second half. 
However, he expects the purchase of extra airtime and greater focus on cost management will improve sales in the second half, adding that there have been positive signs of growth in the past two months. 
He added that TVD will also closely monitor household debts, which may dampen consumer spending.

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