By THE NATION
Promotions include discounts of up to 70 per cent, up to 30x points for M Card and Citi card holders and as much as Bt4,000 in cash back for shoppers.
On Sunday afternoons, people who spend Bt10,000 will get a gift voucher worth Bt2,000, while tired shoppers can rest their feet at the Midnight Café during the weekends and even take a chance at the gift box for an opportunity to win prizes worth Bt3 million. This 10-day campaign is expected to generate at least Bt1.5 billion in sales revenue.
Voralak Tulaphorn, chief marketing officer for The Mall Group Co Ltd, said: “The Mall Group department stores will continue to offer promotions to boost consumer spending. Apart from Citibank, other participating credit cards are also additional discounts, gift vouchers, points and cash back of up to 31 per cent.
“We expect positive feedback at the Midnight Sale: Midnight Café #cantsleep #comeshop” and expect to generate no less than Bt1.5 billion in revenue.”