By The Nation
GrabKitchen, which officially opened on Tuesday (October 8), was first introduced in Indonesia in April 2019 to great success. The launch of GrabKitchen in Thailand represents the expansion of GrabKitchen beyond Indonesia and makes GrabFood the largest operator of cloud kitchens in Southeast Asia with 20 “live” kitchens including Vietnam.
GrabKitchen offers a variety of food selections by leveraging data from orders to address cuisine gaps. GrabKitchens are strategically located to bridge consumer demand and the availability of food selections while also reducing the time for food delivery. For merchants, GrabKitchen is a convenient way for micro- and small-medium enterprises (MSMEs) to expand the geographic area they serve and reach more consumers using technology. Cloud kitchens can also manage their cost of operation as they are mostly delivery only, eliminating high capital investments to cover expensive rental costs.
Country Head of Grab Thailand, Tarin Thaniyavarn, said: “As a leader in the food delivery market, we have been constantly working on our partnership strategy to complete Grab’s ecosystem. From this, we learnt that many restaurants face diverse challenges while diners have limited access to favourite menus or face long delivery time. GrabKitchen will serve as solutions for our food operators to expand to and run their business without having to worry about high costs or investment and fully focus on food creativity and quality. As for our drivers, this initiative will allow them to receive more food orders, helping them generate even higher income.”