Yamaha Marine Expands Its Watercraft Business Network in Thailand

Thai Yamaha Motor Co., Ltd. continues to expand its marine business network in Thailand with the appointment of SEAT GROUP as an official distributor of Yamaha Marine products. The move is aimed at supporting the continued growth of Thailand’s marine industry while further enhancing distribution standards, service capabilities, and customer care across the country, delivering an exceptional ownership and user experience to customers nationwide.

Yamaha Marine offers a comprehensive range of products designed to meet diverse marine market requirements, including Yamaha Outboard Motors and Yamaha WaveRunner, the world’s No. 1-selling personal watercraft brand. Yamaha continues to develop marine products and technologies that address a wide range of applications, from fisheries, water transportation, and marine tourism to commercial vessels and recreational water activities. The company remains committed to expanding its dealer network and after-sales service capabilities to build customer confidence and support the sustainable growth of Thailand’s marine industry.

Yamaha Marine is also continuing to expand its dealer and service network to support the growth of the marine market in Thailand. Key regional partners include Vachara Marine Co., Ltd. in Chonburi and Phuket, which brings extensive expertise in marine businesses across Thailand’s eastern region as well as the southern market; and Praditphong Motor Co., Ltd. in Surat Thani, which serves customers across the southern region. Most recently, SEAT GROUP in Chonburi and Phuket has joined the Yamaha Marine network, further strengthening the company’s ability to deliver high-quality products, services, and customer experiences nationwide.

Mr. Pongsatorn Ueamongkolchai, Chairman of the Executive Committee of Thai Yamaha Motor Co., Ltd., commented on the company’s direction for expanding its Yamaha Marine business:

“Thailand is an important market for Yamaha Marine and continues to offer significant growth potential across tourism, fisheries, water transportation, and marine recreational activities. Yamaha places strong emphasis on developing its business network alongside continuously enhancing service quality, ensuring that customers receive the best possible experience throughout the entire product ownership lifecycle.”

“The ASEAN region is one of the key markets for the marine industry, with continued growth expected in the years ahead. The expansion of the Yamaha Marine network is therefore not only about strengthening our presence in Thailand, but also about preparing our service and customer support capabilities to accommodate the long-term growth of marine businesses across the region.”

“SEAT GROUP is a highly experienced partner with extensive expertise in the marine industry and a strong understanding of Thailand’s marine market and user requirements. The company will further strengthen Yamaha Marine’s capabilities and support the future growth of Thailand’s marine business.”

In addition to strengthening its presence in the tourism and recreational boating markets, the network expansion is aligned with Yamaha Marine’s strategy to increase access to corporate customers and government agencies, which represent another important segment of Thailand’s marine industry. This includes applications related to mission operations, public services, and the future development of marine infrastructure.

Ms. Ruangrat Benjarit, Managing Director of SEAT Boat Co., Ltd., shared her vision for working together to drive the growth of Yamaha Marine:

 “SEAT GROUP has been continuously committed to developing the marine business and places great importance on delivering quality products and services to customers across all segments. Being entrusted by Yamaha Marine as an official distributor marks an important milestone in expanding SEAT GROUP’s capabilities and further strengthening our marine business operations.”
 “With our experience and expertise across the marine industry, including boat design, boatbuilding, after-sales service, and operations with both private-sector customers and government agencies, we are ready to combine these strengths with Yamaha Marine’s product standards, technology, and innovation. Together, we aim to deliver comprehensive solutions that effectively meet customer needs, while supporting the growth of Thailand’s marine industry and enhancing the potential of the ASEAN marine market in the future.”

Under Yamaha Marine’s marine business network expansion strategy, collaboration with partners possessing strong expertise in each region is a key mechanism for strengthening Thailand’s marine ecosystem across products, service standards, workforce development, and customer support throughout the product lifecycle. This approach is designed to support the long-term growth and development of Thailand’s marine industry.

The expansion of the Yamaha Marine dealer network represents another important milestone in strengthening Thailand’s marine business sector. It also reaffirms Yamaha’s commitment to delivering world-class products, technology, and service standards to customers across the country through a network of specialized regional partners. Through these partnerships, Yamaha aims to support the continued growth of Thailand’s marine industry and contribute to positioning Thailand as an important regional hub for marine business and tourism in the future.

Yamaha Marine remains committed to continuously developing its products, technologies, and service network to support the growth of Thailand’s marine industry and build confidence among users across the country. For more information and the latest Yamaha Marine product updates, please visit www.yamaha-motor.co.th or contact an official Yamaha Marine dealer nationwide.
 

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