Property firms push promotions to bump up third-quarter performance
PROPERTY FIRMS are wooing homebuyers with special promotion campaigns to boost sales in the third quarter of this year.
According to a recent survey by The Nation, most property firms are reaching out to prospective buyers with special offers this month.
For example, Ananda Development Plc launched its latest campaign, Ananda Knock Price, which allows buyers to pay monthly instalments of only Bt999 for up to two years for any of the units in its 10 condominium projects. The campaign runs from September 7-9. “This campaign is expected to boost our sales in the third quarter of this year,” company CEO Chanond Ruangkritya said recently.
SC Asset Corporation Plc also launched its latest campaign, Majestic Residence, which offers price discounts of up to Bt6 million for a luxury single detached house under the brands Grand Bangkok Boulevard and Grand Boulevard. Starting prices for the homes range from Bt22.9 million to Bt60 million per unit.
Positioning itself as the first and only player in the real estate industry to sell properties via e-commerce, AP (Thailand) Plc’s service and consultancy firm Bangkok Citismart Co Ltd has joined hands with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. Seven of AP’s city-centre condominium projects are available for sale on the platform. They include some of the best units from Life Sukhumvit 62 and Aspire Sathorn-Ratchapruek, which come with discounts of up to Bt300,000. Also on offer are a number of special resale units from Life Asoke, Rhythm Ekkamai, Life Ladprao, Life Asoke Rama 9 and Life One Wireless. The online shopping privilege is available exclusively to customers of Bangkok Citismart and Shopee under the Shopee 9.9 Super Shopping Day campaign on all Shopee online platforms throughout September.
Origin Property Plc is highlighting its Origin Shock Price campaign at Siam Paragon on the September 9 weekend by offering a discounted price of up to 30 per cent for its 20 residential projects nationwide.
AP (Thailand) Plc has launched its latest campaign, AP Prom Pay, for its single detached house project under the brand Centro and the City, at prices ranging from Bt4.99 million to Bt30 million. They will offer monthly instalments for homebuyers for the first three years. The company is also offering a price discount of up to Bt500,000 and free transfer fee for its townhome project under the brand Pleno. Both campaigns will close at the end of this month.