Tuesday, July 07, 2020

New property player steers away from hot spots

Sep 17. 2019
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Neo Group, a new property development company, opted to stay away from the high competition in the horizontal housing market, by selecting three locations in the heart of Ladprao for its projects, highlighting “Value for Money”, “Great Location”, and “Perfectly Balanced Design” to serve the needs of all lifestyles.

Piyanuch Boonyiamyien, president of Neo 3241 Development Co Ltd or Neo Group, revealed that Neo Group is a new property development company with old faces who have been in the industry for more than 10 years and are specialised in land  and development as well as project feasibility study with large organisations.

Piyanuch gathered her friends who are interested in and have a passion for property development to bring together their skills, knowledge and experiences to create housing projects that make the most of every square inch of space, and still leave room for further extension.

Four projects have been launched: The Classy Condo Ratchada 19, Neo House Nakniwat 32, Neo Space Sukhontasawas 3, and Neo Space Plus Sukhontasawas 3. All have received  good feedback from the residents.

"The team and everyone involved have been studying the results and feedback from these properties in order to improve our future projects as well as learning the demands of our target customers. We have realised that apart from the key factors of location, potential of the location, convenient transportation and accessibility to food and suppliers, interior and exterior design and space allocation to match space usage without major renovation also figure  in a customer's decision making process.

"Once the information has been compiled, we will  launch three more projects with a total investment of Bt300 million,  focusing on serving the demands of all lifestyles, including townhomes, home offices, single and twin houses on good  locations in the heart of Ladprao. Our understanding of  customer demands are reflected in a project's location, design, space allocation and parking among others, to ensure every square metre is fully utilised, given the increasing land prices. Reasonable prices within customers’ budget is another key strength of the three planned properties.  Overall, we are focusing on 4 key elements:  location,  design,  value for money and the balance of function and design", she said. 

Piyanuch  concluded that “ As a small company. we are very quick in managing and making decision, we are in a very strong position to impress customers and response very quickly to their requirements throughout their decision process, both during and after sale".

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